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When filmmaker & photographer Josh Rothstein first arrived on the scene in the late 90's he worked as if he had two entirely separate paths- shooting print for some clients and working on film projects with others. A few years ago, however, the stars began to align for multi-platform artists, and Josh's expertise in both mediums became one of his strongest assets. He is a storyteller by nature, using both mediums to create rugged, tender and very alive images that come out of a deep compassion and curiosity for his subjects.
Josh made his mark early on in the music business, shooting album & packaging for record labels such as Warner Brothers, Interscope and Sony BMG. Josh has shot major recording artists including, Aerosmith, The Black Eyed Peas, P Diddy, Perry Ferrell, Gnarls Barkley, John Legend, Conor Oberst, Jack White, Mark Ronson, and Blonde Redhead. He has also directed music videos for Death Cab for Cutie, Mike Posner, The Films, and Jose James. In addition to his music work, he has worked on countless special projects over the years with major brands such as Puma, Nike, Statefarm, Ad Council, Heineken, Jack Daniels, The Sundance Channel, and NY1. His print work for Rolling Stone won him a PDN award for Best Summer Music Moment 2009, as did his social awareness campaign for Montana Meth (2008 ADDY Award).
As a humanitarian filmmaker, Josh has directed four feature length documentaries. His first film, "The Excellent Theopolis," highlighted legendary street musician Theopolis Coburn's struggles with homelessness and substance abuse. Josh's second film,”3 Points,” is a human rights documentary about the plight of Darfur refugees told through the revelatory experience of NBA all-star Tracy McGrady's visit to that region, and Josh has completed two documentaries with actor Hugh Jackman, including “The Host,” which followed Hugh’s extraordinary preparation process for the 2009 Academy Awards, and, "Seeds of Hope" (Winner of the Sacramento Film Festival Jury Award 2011), which brought to life Hugh’s commitment to microfinance through the life of an Ethiopian coffee farmer.
Josh lives with family in NYC. Having grown up in a household full of musicians and artists himself, music still plays a large role in his life, these days mostly in the form of entertainment for his two young children. He continues to strive to work on projects that are creatively meaningful and socially committed.
The Sundance Channel